Page 29 - FoodFocusThailand No.172 July 2020

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inclusion of carrots and butternut squash. Officials “Twice churned” Kraft Indulgence Dressing in a Bistro Bacon Ranch flavor claimed to be
said the move helped reduce sugar content by made from fresh cream and real bacon.
25%. Other dressings added new twists to old favorites. Marie’s Market Reserve Dressing
offered Smoked Black Pepper Caesar, an upgrade of this classic dressing flavor. Fruit was
Dips & Spreads The versatility of dips kept a focus for Panera Bread at Home Fuji Apple Vinaigrette Dressing.
new product launches high. Sweet-tasting dips Kraft Heinz added new Twisted Ranch dressing line, taking its name from St. Louis,
were strong in 2019, especially sweet hummus. Missouri’s Twisted Ranch restaurant where everything on the menu is made with ranch.
Trader Joe’s Chocolate Hummus and Tribe Dark The restaurant “went viral” after a Buzzfeed video earned 34 million views in just 48 hours.
Chocolate Hummus both went in this direction. Twisted Ranch Batch #1022 Garlic Smashed Buffalo Dressing was one of several flavors
Another company, DELIGHTED BY Desserts, now in this line.
offers as many as six sweet hummus varieties Salad dressing is tasty, but can often be high in calories. Marzetti Simply 60 Dressing
including Red Velvet. aimed to reverse that perception with “60” referring to the 60 calories per serving for dressings
Dressings powerhouse Clorox upped its dips like Honey Mustard Vinaigrette.
and sauces game in 2019 under the Hidden Valley
Ranch (HVR) brand. Company developers have เอกสารอ้างอิง/References
launched HVR Blasted Creamy Dipping Sauces www.fortunebusinessinsights.com. The report on ”Hot Sauce Market Size, Share and Industry
Analysis By Type (Tabasco Sauce, Habanero Sauce, Jalapeño Sauce, Sweet and Spicy Sauce),
(Bold Buffalo, Ranch Dipped Pizza, Zestier By Distribution Channel (Mass Merchandisers, Specialist Retailers, Convenience Stores, Online Retail),
Ranch), HVR Dips (Classic, Buffalo, and Bacon) and Regional Forecast 2019 - 2026
www.preparedfoods.com. 2020 Retail new products annual; Dressings, Sauces and Spreads Embrace
and a new line of HVR Secret Sauces (Spicy, Plant-Based Ingredients, Global Flavors. A survey of trends in the dressings, sauces and spreads
Smokehouse, Original Ranch.) categories
Nut spreads benefitted from diet trends. Nuttzo
Crunchy Seven Nuts and Seed Keto Butter was
one example, with 2g of net carbs per serving and
seven different nuts and seeds including Brazil
nuts, almonds, pecans, macadamia nuts.
Farmtrue Cacao Chai Ghee-Nut Butter took
nut butter in an indulgent new direction. Made with
cashews, pecans and peanuts, this nut butter uses
grassfed ghee as an ingredient for a creamier,
more digestible nut butter with no messy oil on
top.
Putting teeth in the “fat is back” trend, SuperFat
LLC introduced a line of SuperFat Amazing Nut
Butters in several flavors including an MCT +
Probiotic variant. It’s made with macadamia nut
butter and claims to support metabolism and brain
function.
The biggest nut butter news in 2019 was the
entry of Kellogg’s RXBAR brand into the fray with
Rx Nut Butter and Protein Spread in flavors such
as Vanilla Almond Butter.
Sauce is the Boss Pasta sauce innovation
skewed toward premium products. Trader Joe’s
Black Truffle Alfredo Pasta Sauce demonstrated
the versatility of truffle. “The Godfather” inspired
Corleone Fine Italian Foods to reach out to movie
fans with flavors like Marinara and Tomato Basil.
In other pasta sauce news, Kraft Heinz made
a big bet on “The Pioneer Woman” brand with a
new line of pasta sauces, dressings, and sauces
pasta sauces, salad dressings dressed in gingham
packaging reminiscent of days gone by.
New flavor trends often emerge from categories
like cooking sauces, and one trend gaining
momentum there is Middle Eastern flavors. Wild
Garden Persian Sumac Quick Marinade and
Tunisian Shakshouka Simmer Sauce could
foreshadow future innovation in that direction. So
could Green Mountain Gringo Harissa BBQ Sauce.
Table sauces paid heed to the keto diet. Guy
Gone Keto Brand and Peppery Steak Sauce was
one such example. Other innovations made
incremental improvements in category nutritionals.
Some table sauces went in a bolder direction.
Jack Daniel’s Extra Hot Habanero Barbecue
Sauce went there as did Wild Style Jalapeno Lime
Twist Sauce. In-store signage for the latter (from
Kraft Heinz) calls out the product line as “food truck
flavors at your fingertips.”
All Dressed Up Sophistication and indulgence
kept the home fires burning for salad dressings.

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