Page 59 - FoodFocusThailand No.188 November 2021

บริ่ษััท ซีีเดล เซี้าท์ เอเชีีย จำำากััด SPECIAL REPORT
Sidel South Asia-Pacific Ltd.
sidel@fundh.de ความยั่่�งยั่ืนในอนาคต บรรจุภัณฑ์์ที่่�บรรจุเคำร่�องดั่�มีทีุ่กชนิดัที่่�มี่ขนาดัไมี่เกิน 3 ล่ิติร ภายุในปีี 2567 โดัยุ
ดัังที่่�ไดั้กล่่าวไว้ก่อนหน้าน่� ในปีี 2562 สหภาพยุุโรปีไดั้ผ่่านคำำาสั�งเก่�ยุวกับ ติ้องมี่ส่วนปีระกอบของพล่าสติิกชนิดัร่ไซเคำิล่ (rPET) อยุ่างน้อยุร้อยุล่ะ 25
พล่าสติิกชนิดัใช้คำรั�งเดั่ยุวที่่�มี่วัติถุุปีระสงคำ์เพ่�อล่ดัปีริมีาณแล่ะผ่ล่กระที่บของ ร่วมีกับพล่าสติิกชนิดัใช้คำรั�งเดั่ยุวร้อยุล่ะ 77 สำาหรับบรรจุภัณฑ์์เคำร่�องดั่�มีพล่าสติิก
ผ่ล่ิติภัณฑ์์พล่าสติิกบางชนิดัที่่�มี่ติ่อสิ�งแวดัล่้อมี ติล่อดัจนส่งเสริมีการเปีล่่�ยุน ภายุในปีี 2568 โดัยุแนวคำิดัเศรษฐกิจหมีุนเว่ยุนน่�ไมี่ไดั้เปี็นเพ่ยุงคำวามีคำิดัริเริ�มีของ
ผ่่านส่่เศรษฐกิจหมีุนเว่ยุนภายุในสหภาพยุุโรปี จากแนวที่างดั้านพล่าสติิกชนิดั สหภาพยุุโรปีเที่่านั�น แติ่ยุังเปี็นส่วนหน่�งของแรงผ่ล่ักดัันที่ั�วโล่กในที่ิศที่างน่�ดั้วยุ
ใช้คำรั�งเดั่ยุวไดั้กำาหนดัเปี้ามีายุชัดัเจนให้ใช้ฝาปีิดัชนิดัเช่�อมีกับขวดัสำาหรับ ขณะน่� บริษัที่ติ่างๆ กำาล่ังเปีล่่�ยุนกฎระเบ่ยุบเพ่�อเปี็นโอกาสที่างธุุรกิจ

Survey on Tethered Caps:

Consumers Prioritise Product Safety

and User-friendliness

“Consumers have a very practical attitude towards bottle closures. As we can see,
they are primarily concerned about product safety and user-friendliness, seeking evidence
to tell whether the cap has been opened or not before they use the beverage or how easily
they can close it. Additionally, cap tightness is crucial to avoid unnecessary spills,” explains
Simone Pisani, Director Portfolio Value Creation at food & beverage packaging company .
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Tethered caps closures that stay connected to According to the results, the usability of the cap itself, i.e. how easily the cap can be opened,
the bottle when opened and used – will become an how easy it is to pour from or drink from the bottle, comes immediately after in terms of
everyday part of life for consumers in the EU starting importance. And the last preference criteria are cap attractiveness, child safety and how
in July 2024. Food & Beverage Packaging Solution easily the bottle and cap can be recycled. “This perception may change in the future once
company carried out a survey to get a better consumers become more conscious of the environmental benefits tethered caps provide,”
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understanding of consumers’ environmental comments Simone.
perceptions, their requirements for closures in Preferences towards different cap types
general and their opinions about these new tethered
caps. Results show that although participants agree During the survey, consumers were also asked to compare existing screw caps with some
tethered cap prototypes – snap-on and tethered screw caps, which are going to be
that tethered caps contribute to a greener perception
of plastic bottles, a cap should mainly guarantee introduced on the EU market – and also with existing sport caps. The survey results
demonstrate that there is no solution that satisfies all needs: consumers’ first impression
product safety and user-friendliness.
From June to September 2020, more than 3,200 of snap-on caps is that the design is quite disruptive, and they were surprised about the
adult Europeans participated in a survey on tethered initial experience. Once they get used to it, they appreciate that it is very easy to open
caps performed by Ales Research on behalf of Food with one hand. Tethered screw caps were found to interfere with the lips and nose while
drinking. Sport caps can be difficult to open, and their design makes it naturally difficult to
& Beverage Packaging Solution company . Through
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online interviews and in focus groups, consumers pour the product into a cup or glass.
“Nevertheless, tethered screw caps, snap-on caps and sport caps show higher purchase
assessed the appeal, functionality and environmental
impact of tethered caps, by expressing their intention than existing screw caps, since their opening is as easy and smooth as for the
current solutions. Snap-on caps are particularly appreciated because they can be opened
environmental concerns and attitudes, overall
beverage packaging requirements, visual with just one hand”, adds Simone Pisani. Also, they are perceived as an environmental
improvement. But ultimately, consumers very much appreciate that the tethered caps
expectations as well as their perspectives on tethered
caps’ usability when pouring and drinking from the remain connected with the bottle, as this keeps them cleaner and reduces the chances of
loss.
bottle and reclosing the cap. The company objective
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was to understand consumer acceptance of the new More sustainable future
tethered caps and thus proactively support its As noted earlier, the European Union passed a directive in 2019 on Single-Use Plastics
customers in converting to tethered caps to comply (SUP) that aims to reduce the volume and impact of certain plastic products on the
with the new regulation and to ensure the success environment as well as promote the transition to a circular economy within the EU. The
of their new packaging in the marketplace. SUP directive sets clear targets to implement mandatory tethered caps for all beverage
User-friendliness over environmental containers up to 3 L by 2024 as well as at least 25% rPET content in plastic containers
concerns and a collection rate of 77% for all single-use plastic beverage containers by 2025. The
The survey results show that 87% of participants circular economy concept is not only an EU initiative, but also part of worldwide momentum
agree that plastic pollution harms the environment in this direction. It is now in companies’ hands to transform the regulations into business
opportunities.
and that caps are a part of it. Meanwhile, 67% of
consumers are convinced that changing their own
behaviour in terms of waste sorting and reduction
can make a difference for a greener environment. More Information Service Info C012
Interestingly, 45% of panellists realise tethered caps
reduce the risk of cap loss because they remain ข้้อมููลเพิ่่�มูเติ่มู / Additional Information
attached to the bottle, therefore keeping them from 1 Sidel ผ่่้ให้บริการชั�นนำาดั้านเคำร่�องจักรแล่ะบริการสำาหรับบรรจุภัณฑ์์เคำร่�องดั่�มี อาหาร ผ่ล่ิติภัณฑ์์ในบ้าน แล่ะของใช้
getting dirty or lost. Only a minority of respondents ส่วนติัวดั้วยุวัสดัุที่่�เปี็น PET กระปี๋อง แก้ว แล่ะอ่�นๆ
(26%) believe that tethered caps will really help Sidel is a leading provider of equipment and services solutions for packaging beverage, food,
home and personal care products in PET, can, glass and other materials.
reduce plastic littering.
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