Page 57 - FoodFocusThailand No.188 November 2021

SPECIAL REPORTSPECIAL REPORT
COVID-19 Raises Interest

in Healthier Alternatives

to Boost Energy Levels Among

Consumers in Asia

More consumers in Asia are now looking towards
healthier products that can increase their energy. A recent
consumer survey conducted in three Asian countries
-Taiwan, Thailand, and Vietnam by the market research
company revealed that improving energy has become
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increasingly important for close to half of Asians (45%),
in light of the pandemic.

Feeling tired or a lack of energy is a health concern for more than a
third of consumers in the region. As a result, an overwhelming majority
(85%) of consumers in Asia are occasionally or often looking to use products
BENEO that boost their energy levels. The research also shows that certain target The latest survey highlights the increasing interest to boost
thomas.schmidt@beneo.com
groups use such products even more, with 9 in 10 of younger adults (between energy in a healthier way. This is a trend we have already
18 to 34 years old) and 93% of households with children look for such foods observed for quite some time, and it has been further accelerated
and drinks to boost their energy. by the pandemic. It is not just the fact that consumers simply
With 85% of consumers also pledging to make greater attempts to eat want to stay energised for longer - it is that they are also aware
and drink healthier to control their future health, this provides an opportunity of the importance of a healthy blood glucose level. Low-glycaemic,
for products that boost energy in a healthier and balanced way. slow-release carbohydrates are therefore the way to go, in order
to keep our blood glucose response under control, and in ensuring
that we have enough sustained and balanced energy to go about
our day without feeling tired. There is therefore an opportunity
for food and drink manufacturers to reformulate with healthier,
smart-release carbohydrates that meet consumers’ needs of
delivering energy in a balanced, sustained manner, especially
with the greater interest for improved energy levels across
different consumers in the region.

More Information Service Info C011

ข้้อมููลเพิ่่�มูเติ่มู / Additional Information
พาลาติิโนส เป็็นสารธรรมชาติิที่่�ได้้จากนำ�าติาลหััวบี่ที่บีริสุที่ธิ�และยัังสามารถพบีได้้
ในนำ�าผึ้้�งแติ่ในป็ริมาณน้อยั ม่รสชาติิเป็็นธรรมชาติิ หัวานอ่อนๆ คล้ายันำ�าติาล
และม่ความสามารถในการละลายัที่่�ด้่ พาลาติิโนสยัังม่คุณสมบีัติิในการถูกยั่อยั
อยั่างช้า ซึ่้�งจะช่วยัใหั้ร่างกายัได้้รับีพลังงานจากคาร์โบีไฮเด้รติได้้อยั่างสมดุ้ล
Additionally, the survey results show that about two-thirds of Asian และยัาวนานขึ้้�น
consumers consider products that promote “balanced, steady blood sugar Palatinose™ is naturally derived from pure beet sugar and also occurs in
levels” a convincing feature (63%) and believe that low-glycaemic small amounts of honey. It has a natural, mild sugar-like taste with good
carbohydrates are better for their health (66%). One such carbohydrate that solubility. Palatinose™ is also fully yet slowly digested — providing full
can help these consumers is isomaltulose . This slow-release carbohydrate carbohydrate energy in a balanced and sustained manner.
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already appeals to 79% of Asian consumers as it supports a healthy lifestyle
by promoting balanced blood sugar levels and providing sustained energy. เอกสารอ้างอ่ง / References
1
InSites November 2020 Quantitative Survey
The study , for instance, has found that this carbohydrate is particularly (Sample size: 3000. 1000 from Thailand, Vietnam and Taiwan)
3
appealing to several broad target groups, including parents with young 2 Isomaltulose is generic name of Palatinose™
children; those who regularly exercise or engage in sports; as well as 3 Study from BENEO-commissioned research company
gamers.
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