Page 27 - FoodFocusThailand No.165 December 2019

SPECIAL FOCUS

ตารางที่ 1 ข้อมูลการจัดอันดับการบริโภคข้าวต่อคนต่อวันจากทั่วโลก
Table 1 World rice consumption ranking per head a day

No. Country Raw Rice Boiled Rice As Onigiri*
(Grams/Person/Day) (Grams/Person/Day) (Pieces/Person/Day)
1 Bangladesh 473 1,041 10.5
2 Laos 445 979 9.9
3 Cambodia 436 959 9.7
4 Vietnam 398 876 8.8
5 Indonesia 364 801 8.1
อาหารญี่ปุ่นด้วยเช่นกัน อีกทั้งเมนูอาหารที่มี 6 Myanmar 345 759 7.7
ส่วนผสมของน�้าสลัดงาและซอสทงคัตสึก็จัดเป็น 7 Philippines 325 715 7.2
รสชาติที่ให้ความรู้สึกถึงอาหารญี่ปุ่นเนื่องจาก 8 Thailand 306 673 6.8
กลิ่นงาคั่วเข้มข้น และซอสทงคัตสึที่มีรสชาติหวาน 17 China 219 482 4.9
อมเปรี้ยวพร้อมกับรสชาติอูมามิที่ลงตัวกับอาหาร 22 India 196 431 4.4
ทอดสไตล์ญี่ปุ่น 50 Japan 119 262 2.6
เมื่อการแลกเปลี่ยนวัฒนธรรมด้านอาหาร *Onigiri 1 piece equal to raw rice 45 grams or boiled rice 99 grams
มากขึ้นก็ส่งผลให้ความความชอบของผู้บริโภคมี Site: FAOSTAT, 2011.
ความหลากหลายมากขึ้นเช่นกัน ดังนั้นกลุ่มผู้ผลิต เอกสารอ้างอิง/References
อาหารจึงต้องท�าการวิจัยและพัฒนาเพื่อตอบสนอง 1 www.nippon.com/en/features/h00257/japanese-lose-their-taste-for-rice.html. Accessed November 1 2019.
Nippon Communications Foundation. 2018. Japanese Lose Their Taste for Rice. Available at
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ต่อสถานการณ์ที่เปลี่ยนแปลงอย่างไม่หยุดนิ่งและ 2 FAOSTAT. 2011. FAO Statistical Databases. Available at http://apps.fao.org/. Accessed January 16th, 2019.
สามารถสร้างความพึงพอใจให้กับผู้บริโภคได้ Japan Today
Japan Today. 2015. Japan ranks No. 50 in world rice consumption. Access Available at https://japantoday.com/
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category/features/food/japan-ranks-no-50-in-world-rice-consumption-ranking. Accessed November 1 2019.
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Westernization of

Asian Food Culture

Each country has respectively own food culture, however it might not be fixed but
be changing due to the world easily exchanging by rapid growth of information
technology. And the developing tourism industries and transportation networks
may allow us to easily experience foreign food cultures. Then, newly acquired
food cultures will be well blended to fuse with the local culture.

Japan was used to be a typical country that the rice is principal growth started since the year of 2000. But these days, you can see many
food with its traditional seasonings, such as MISO, SHOYU or varieties of Japanese cuisines which are Western-like, Chinese inspired
Japanese soy sauce. But according to the data , Japan has been in and so on at Japanese restaurants in Thailand. Both Japanese and Thai
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the trend away from eating rice, and the rice consumption in Japan do not call them as fusion food but typical Japanese menus, because
has been shown marked decline and dropped to a half within past 50 such items were fully fused and naturally incorporated into Japanese
years, On the other hand, bread has become more popular. MISO food culture. RAMEN shops and CURRY shops are no doubt categorized
and SHOYU are still principal seasoning for Japanese cuisine, but into Japanese restaurant. No one may insist to exclude them from
bread eating culture makes the other types of sauces and dressings Japanese cuisine. Japanese style spaghetti with adding some local
much popular in food life. Refer to Table 1, rice consumption in Thailand ingredients for example dried seaweed, Tobiko or flying fish roe are also
is still high, a data of World Rice Consumption Ranking put Thailand including as one of Japanese cuisine. Meanwhile, you may agree to
at No. 8, meanwhile Japan is No. 50 as of the year of 2011 . But recognize SESAME DRESSING and TONKATSU SAUCE as real
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rapidly increasing coffee & bakery shops, bread culture in Thailand Japanese tastes, because rich aroma of roasted sesame in SESAME
has also remarkably grown within past 10 years, and this trend DRESSING nicely makes it Japan-like. In TONKATSU SAUCE, sweet
prospectively goes further on. and sour tastes cooperated with UMAMI taste may create best matching
By the way, the situation of Japanese food in Thailand is also the with Japanese fried dishes.
same with the changing of culture and fusion with the local culture. The more food cultures exchange is going further, the more
Japanese food has become very popular in Thailand, Popularity of consumers’ favorites are becoming diversified. So, food manufacturers
Japanese food in Thailand started with SUSHI, SASHIMI, SUKIYAKI shall conduct research and development works to meet these situations
and TEMPURA of such traditional Japanese menus, which rapid and in order to meet consumers satisfactions.

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