SPECIAL
FOCUS
45
MAY 2017 FOOD FOCUSTHAILAND
Four of the trends that are most likely to have an
impact – good or bad – on the meat industry have
been highlighted as follow
Health andWellness
The sustainable agricultural model of organic food production is
set to attract more attention in 2017, with demand for organic
meat and vegetables likely to seea spike inmanymarkets. This
poses a challenge and an opportunity for organic certification
bodies and industry players alike.
Ethical Labels
Major food and drink companies move away from artificial
ingredients, opting instead for perceivably natural and cleaner
alternativesarecruciallyexpected.Enhanced focusoncorporate
social responsibility and sourcing will be present too, as
businesses look foracompetitiveedge throughethical ideasand
increased supply chain transparency.
Packaging
Flexibilitywillbe thekey theme forpackaging in2017,withbrands
expected toplacemoreemphasisonsmallerpacksizes.Demand
for smaller packs is key for consumer affordability in growing,
populous regions suchas Indiawhich is expected to leadglobal
growth in packaging this year.
Payment
Cash is set to losemoreground toelectronic payments in2017.
This couldbeabig threat to traditional paymentmethods–used
by butchers and small scale meat producers – and as more
electronicfinancesystems reach remoteconsumers inemerging
markets; thisposesaunique challenge tobusinessesnot set up
to handle electronic payments. Young and technologically
advanced consumers will lead the charge toward cashless
payment.
In conclusion, it is expected that consumers’ behavior tendency
around the globe will go the same way as mentioned previously.
These trendswill be crucial factors to themeat and poultry industry
inorder todevelopnewproductsandupgrademanagementsystems
tobeeffective to theupcoming trends. If these factors areexecuted
well, Thai meat industry shouldbeable tohavemoreopportunity to
tackle themarket both domestic and international.
Currentkeytrends
TOchangetheGlobalmeat industry
เอกสารอ้
างอิ
ง/Reference
Food trendpredictions for 2017.
