31
NOV 2017 FOOD FOCUSTHAILAND
SEE THROUGH
MARKET
The export of food from plant origin rose 9
percent from67 to73millionEuro.Witha49percent
shareof the total foodexport this is thebiggestexport
category, includingnon-specified foodofplantorigin,
malt, potatoes and potato products.
The export of food of animal origin rose 13.2
percent from53 to60millionEuro.Witha41percent
share of the total food export this is the second
biggest export category, including fish meal, meat
flour and similar products,meat andmeat products
(pork by-products).
The export of semi-luxury products decreased
6.3 percent from 16 to 15 million Euro. With a 10
percent share of the total food export this is the
smallest export category, includingbeer, spiritsand
coffee.
Theexportfiguresof the last threeyearssuggest
verystable foodexports fromGermany toThailand,
indeeddifferent fromothermorefluctuatingmarkets
in the region. This shows the high appreciation of
German food and drinks by Thai customers and
consumers alike.
StrengthsandPotential forGermanFoodand
Beverages inThailand
The strengths of Germany are:
• Being thebiggest foodproducerandexporter
inEuropeand the thirdbiggest worldwideand thus
being a reliable supplier for Thailand.
• Being able to supply products of superior
qualityat a reasonablepriceandwith theproverbial
German quality. Among these are products that
Thailand -becauseofclimaticand industry-structural
reasons - cannot deliver to the customer and
consumer at the same price asGermany.
In theThaimarket there ishugepotential for the
followingGerman food categories:
•
Meat (Products):
Due topartiallydifferentmeat
consumptionpreferences,Germanycansupply the
Thai consumer with high-quality products at
competitive prices, for example pork by-products.
•
Dairy:
Fromskimmedmilkpowder toUHTmilk
to (Drink) yoghurts. Due to the rising health
awareness of Thai consumers and the changing
dietary patterns, for example of children and the
elderly.
•
Beer, hops andmalt:
Due to the rising thirst
ofThai consumers for importedbeer fromGermany.
•
Potatoproducts:
Due to theextensivesupply
of high-quality products fromGermany.
