35
NOV 2017 FOOD FOCUSTHAILAND
SPECIAL
FOCUS
amongst themost importantconcerns forAsian
consumers.Asianmanufacturershave focused
on developing healthy ageing products, and
we’ve seena surge inmobility platforms in the
last five years.”
Carolina Orgonez, Industry Analyst at
Euromonitor International, concurs that the
outlook for healthy ageing is positive in Asia.
She shared, “As the demographic panorama
shifts to an older generation, calcium
supplements, glucosamine, and vitamin D
supplementsareexpected to reachglobalsales
of USD 9.95 billion by 2021. There are 3.66
billionwomenonearthand the fastest-growing
segment for healthyageing is thegroupabove
65yearsof age.Overhalf of thiselderly female
population isconcentrated inAsiaPacific,which
will reach213millionwomenby2021.The right
positioningofproducts towardswomen’shealth
will beoneof the key drivers of growth.As the
ageingpopulationofwomencontinues togrow,
together with a generation more concerned
about healthy ageing, there will be a global
increase in consumer health demand for joint
andbonehealth support.”
DigestiveHealth to
FeatureProminently
The Asia Pacific region accounted for an
estimated 38% majority share of the global
probiotics market in 2016
2
, and the rise in
consumer awareness of health benefits from
probiotics, coupled with the sheer size of this
market segment, signals more growth
opportunities in the foreseeable future.
Williams added, “In terms of new product
development, dairy remains the top market
category for product launches with probiotic
claims inAsia, andover half of those launches
tracked are of yoghurt drinks. The region is
traditionally a strongmarket for probiotic dairy
drinks, as probiotic shots like Yakult’s are
popular inAsia.Digestiveandguthealthclaims
have been the dominating product positioning
for most new launches, but many probiotic
products often feature multiple health claims,
including immunehealth.”
TheRiseof PersonalisedNutrition
According toHerbalife’sAsiaPacificBalanced
NutritionSurvey
3
, one in threeconsumershere
arekeenonpersonalisednutritionproductsand
nutrigenomics. However, due to a lack of
practitioners in the region, suchproductshave
generally been too costly for consumers.
เอกสารอ้
างอิ
ง/References
1
UnitedNationsEconomic&Social Commission for
Asiaand thePacific (ESCAP), Ageing,
Retrieved22Aug2017.
2
Mordor Intelligence, AsiaPacificProbioticsMarket
(2017-2022), May 2017.
3
Herbalife, AsiaPacificBalancedNutritionSurvey
Findings, 5April 2017.
