SHOW
TIMES
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MAR 2016 FOOD FOCUSTHAILAND
T
he international food and hospitality scene is heating up, with
Asia taking the lead. InApril, the region’spremier industryevent,
FHA2016 (Food&HotelAsia2016) will bringmore than 300 first-
timeexhibitors to the region’smostestablishedandcomprehensive food
and hospitality trade show, including a host of new international group
pavilion entrants.
The new exhibitors will bring with them, a range of new products
and ingredients, equipment and supplies, and best-of-breed services.
This results inabiggerandmorediverseexhibitionprofile,offeringmore
choices thanever before to industry buyers, andadds toFHA’s appeal
as the tradeshow to see andbe seen at.
FHA2016will HighlightManyFirsts
First-time Exhibitors:
New exhibitors including a host of global
brands includingArla, BlueDiamondGrowers, BoonTongKee, Fraser
&Neave,LamSoon,Owl International,SceltaMushrooms,SodaStream
Professional, Yeo Hiap Seng and many more will take the stage with
approximately 3,000 returning exhibitors.
First-time International Group Pavilions:
Algeria, Hungary,
Poland, TheNetherlands
FirstOutdoorExtension:
For thefirst time, spaceat FHA2016will
beextended to accommodate exhibitors fromFoodAsia.
First ProWine ASIA:
With Messe Düsseldorf Asia, Singapore
Exhibition Services will bring the first ProWine ASIA exhibition to
SoutheastAsia– co-locatedwithFHA2016.Modelledafter theglobally
recognised wine and spirit trade fair ProWein in Düsseldorf, ProWine
ASIAwill tap intoMesse Düsseldorf’s wealth of experience, expertise
andstandingas thebusiness-promotingorder platform for international
wine and spirits segment. Through the staging of ProWineASIA, FHA
will be able togrow and extend its existingwineand spirits segment.
FirstSweetHighTeaChallenge:
Partof the renownedFHACulinary
Challenge, the new Sweet High Tea Challenge, open to teams from
hotels, restaurants, confectionaries, airlines, culinary training institutes
andcateringestablishments,will see teamsof twocompeting to impress
judgeswith ahigh tea set for six.
FirstHotels&ResortsManagementConferenceTrack:
This trackwill explore topicsonsuitablebusinessmodels for
hospitalityowners, theuseofsmart technology foroperational
efficiency,sustainablehoteldesignandnewdesign trends for
hotels and resorts, as well as an update on new hospitality
projects in theAsian region.
First Talk Track on F&B Productivity:
Covering
sustainable kitchen concepts and design, the new segment
at theFoodandBeverageDesign, Technology&Operations
conference track features case studies on effective designs
to maximise productivity, trends in menu engineering and
successful outsourcing of culinary preparations.
Adding to the holistic experience, FHA2016 will host a
seriesofactivities including intense,prestigiouscompetitions
targetingprofessionals fromspecificgroupsandsectorsof the
foodandhospitality industry.These include theFHACulinary
Challenge 2016, the FHABarista Challenge 2016, the FHA
LatteArt Challenge 2016 andAsianPastryCup2016.
6 Specialised exhibitions
are FoodAsia, HotelAsia,
SpecialityCoffee&Tea, Bakery&Pastry,
HospitalityStyleAsia and
HospitalityTechnology
