26
OCT 2017
FOOD FOCUS THAILAND
SURF THE
AEC
TheSoutheastAsiannation ranksonlybehind Indonesia, Turkeyand India in retail valuegrowth. Vietnamhasoneof
the world’s fastest growing retail coffeemarkets, trailing only behind Indonesia, Turkey and India, a global market
intelligence agency said in its latest report.
The compound annual growth rate (CAGR) of Vietnam,
measuring the average value growth in the 2012-2016 period,
stood at 14.9 percent, while Indonesia’s market jumped 19.6
percent, followed by 17.5 percent inTurkey and 15.1 percent in
India, Mintel said in the report.
CoffeeMarket - Growth, TrendsandForecasts
Asian markets, where growth is being driven by a surge in
innovative coffee products, make up themajority of the world’s
fastest growing coffee markets, while European markets plus
Australia are among the slowest, the report said. It did not give
anymarket values.
Even thoughGermany, theUnitedStates, ItalyandSpain top
the2016 listof importersofVietnamesegreencoffeebeansbased
on Vietnam’s government data, Mintel’s findings suggest that
Europeannationsmostlyprocess thebitter varietyand re-export
the finished products.
Instant coffeedominates the retail market inAsia. Out of the
new coffee products launched in 2016, 42 percent were soluble
coffee granule products inAsia Pacific, while the figure was 20
percent in Europe and amere 6 percent inNorthAmerica. The
global coffeemarket’s retail volume grew 2.7 percent last year
from 2015, slightly up from an annual rise of 2.5 percent the
previous year, Mintel said.
