62
NO.40 / MAR 2016
Thailand
Today Thailand is the sixth largest halal food exporter in the world. The domestic
halal food market in Thailand grows around 20 percent a year. Out of 30,000 food
factories inThailandnow, 8,000are involved in halal food production.
Source:
Thereare
7 stages
of newproduct development
Halal FoodMarket
Source:
Today, in order to increase speed to
market,manycompaniesaredropping this
sequential approach to development and
are adopting the faster, more flexible,
simultaneous development approach.
Idea
Screening
Idea
Generation
Concept
Development
andTesting
Marketing
Strategy
Development
Product
Development
I NFOGRAPH I C
New Product Ideas
Test
Marketing
Commer-
cialization
140million
Muslims
India
40million
Muslims
China
8million
Muslims
UnitedStates
6million
Muslims
ThePhilippines France
Thailand
Germany
The
UnitedKingdom
6million
Muslims
3.2million
Muslims
3million
Muslims
1.5million
Muslims
